What Festival of Motoring Preview
Where Kyalami Grand Prix Circuit
When 30 August – 1 September 2024
Community South Africa National
An extraordinary Dunlop Road awaits Festival of Motoring visitors
Dunlop will once again celebrate its premium range of tyres and racing successes at the annual Festival of Motoring at Kyalami over the weekend of 30 August to 1 September 2024. To that end, South Africa’s favourite tyre brand has something really special and unique up its sleeve for showgoers at the Grand Prix Circuit this year.
“We are excited to announce that Dunlop will host something completely different, a fully immersive journey, taking the road through our brand’s iconic history in South Africa. We’ve pulled out all the stops in our custom marquee at the annual Festival of Motoring at Kyalami and can’t wait to share the experience with visitors this weekend,” Dunlop Tyres, PR & Events Manager, Joanne de Freitas explains.
The Dunlop Road is a Festival of Motoring journey through time to showcase Dunlop’s key milestones, such as their invention of the world’s first inflatable tyre in 1888, it’s range of tyre products, achievements, and much more. The journey allows visitors to ‘take the road’ through multiple activations and competitions, starting with a Did you Know wall before moving on to taking a look into their manufacturing plant at UMnambithi (formerly known as Ladysmith) in Northern KwaZulu-Natal.
From there, the Road takes visitors on to classic Dunlop marketing campaigns like the unforgettable SP33 Staffie Ad, with a selfie photobooth opportunity en-route. Then the Road steps off the beaten track to salute Dunlop’s amazing Grandtrek range of bakkie and 4×4 tyres. The Road continues with a celebration of Dunlop’s significant South African Motorsport successes with a display that includes the chance, if you fit, to sit in a Formula Vee single seater race car.
If the adrenaline thrill of on track action is what gets you going, visitors should keep a close eye on the Dunlop Tyres social media pages for opportunities to win sought-after Dunlop Hot Laps around the Kyalami Grand Prix Circuit. Which is why the next stop on the Dunlop Road is the Sport Maxx display of Dunlop’s world leading track-bred high-performance tyre range.
A look into the Dunlop Sure damaged tyre replacement program follows, before the Dunlop Road concludes there is a chance to Spin the Wheel for special Dunlop prizes, on the way out.
“We have something completely different at the Festival of Motoring this year and we look forward to meeting and greeting our existing customers, new customers, friends of the brand and future Dunlop drivers that visit us to walk down the Dunlop Road this weekend,” Joanne de Freitas concludes. “See you at Kyalami!”
The Dunlop-supported Festival of Motoring brings key motor industry players together with car enthusiasts and the general public in a three-day motor extravaganza from 30 August to 1 September 2024. Featuring over 150 exhibitors and 20 car brands showcasing motor industry innovation and technology in the Kyalami Pit Complex Exhibition Centre and around the circuit, it’s a spectacle not to be missed!
Issued on behalf of Dunlop Motorsport
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